Don’t be such a square…or do? Now & Later prove that you can be a regular quadrilateral and still be the life of the party! With a candy that starts out firm and fruity and slowly morphs into a soft and chewy treat, Now & Later squares heartily bridge the gap between hard and soft candy! Since its creation in 1962, Now & Later has developed several unique flavors. Some of the most unique were: Rainbow, Thriller, and Blue Jeans. Currently, Now & Later comes in 12 flavors!